Reported by Xavier Kong

26 Feb 2016, Petaling Jaya — Property software player IFCA MSC Bhd has officially ventured into E-Commerce with the launch of the company’s electronic property portal, Property365, the first real-time transactional property e-marketplace in Malaysia.


The property marketplace, according to the company, is designed to enable property developers’ sales teams and appointed real estate agents to sell faster, better, and smarter, while allowing potential buyers to obtain real-time updates on the latest property projects. IFCA has already secured about RM2.3 billion in gross development value (GCV) inventory for new launches, covering 35 new projects across the nation before launching the e-marketplace.

The company notes an established customer base of over 600 property developers, with an estimated 2,400 registered agents and 14,000 negotiators across the country.

“I founded IFCA 29 years ago. Back then I had just a dream of building a software company. Today, I am proud and happy to say that we have definitely established IFCA as a strong and leading software solutions provider, especially in enabling property developers with relevant and compelling software solutions to effectively market and sell their property units.

“I and my 500-strong team are extremely excited to launch Property365, our mobile e-commerce platform that will empower our customers to sell anytime, anywhere, on any device,” said IFCA executive chairman, Ken Yong.

The company has revealed that Property365 will initially focus on the primary property market, enabling property developers to easily engage with thousands of professional real-estate agents nationwide to market and sell their projects anytime and anywhere, with the agents themselves benefitting from having access to an inventory of new projects across the country, eliminating geographical limitations.

“In a sense, IFCA will be working alongside agents who have registered to use this platform as a collaborative partner, providing the necessary tools to sell more efficiently, in addition to providing access to the aforementioned inventory which is generated through the back-end systems the company currently has in place with property developers,” the company had stated.

In addition to the platform’s transactional features, Property365 will also be able to equip agents with all the necessary information on a listed property and its prospects via a digital sales gallery, which comes with a leads tracking feature as well.

A digital sales kit will also be provided to agents along with an online project briefing solution that the company notes will be of great assistance when marketing a project to a buyer, as all the information would be readily available.

According to the company, Property365 will also bring benefits to potential property buyers, as it provides access to all of the relevant information of numerous pre-launches, launches and post-launches available in the market, as the agents servicing them will now have access to a vast, nation-wide inventory of products. Coupled with the ability to view the real-time availability of units, the features will help buyers to secure their dream homes in a quicker manner.

Potential buyers will also be able to access digital campaigns launched by the property developers in the e-marketplace, enabling them to make smarter investment decisions..

“I believe Property365 will be an invaluable digital platform for property developers and agents alike, enhancing the way they market and sell their projects. Property agents in particular will find the vast inventory an extremely useful resource, along with the host of enhanced productivity tools Property365 offers.

“With this innovative disruptive technology offering, I believe IFCA has proven that Malaysian companies have what it takes to compete effectively on the international stage,” said added Hor.



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